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Shipped different experience across 10+ industries and 15+ Countries
Agency Webflow Template - Phoenix Agency - Designed by Azwedo.com and Wedoflow.com
United Kingdom
Legal Advice, Fintech
United States
Fitness, IOT, Business Coaching
Asia
Logistic
Hong Kong
Fintech, Logistic, NFTs, Edtech
Australia
Social Media, Fitness
Israel
Fintech
India
Parenting
S.E.A
Proptech, Parenting

Know Me More

Contact Me Today
Connecting People and the World Through The Passion
Over the years, I've had the privilege of traveling worldwide to collaborate with talented individuals in Singapore, India, Indonesia, Australia, the United States, China, Israel, and beyond. I'm excited about the opportunity to connect with even more professionals in the industry.

Passion in Action

Working Experience

Part Time Lecturer
HKU SPACE | Education
2023 - Present
I teach UX/UI and Design Thinking modules at HKU SPACE.
Designer
Self Employed
2024 - Present
Co-shaping the company's vision and product, driving the creative design process, and contributing to collective success.
Senior Product Designer
RAPYD | Fintech
2022 - 2023
I've optimized the user acquisition and onboarding experience. Created B2B Saas platform for SME and Corporate users to manage their global finance.
Product Designer
neat.hk (Acquired by RAPYD) | Fintech
2021 - 2022
Conducted User Research and Interview with Customers (both China and Global SME clients) and improved design of the dashoboard platform for SME users.
Product Designer XR, Crypto, NFT, IOT
OliveX | Fitness, Web3
2021 - 2021
I led the product design and assisted in launching Dose Token, Kara Fitness Mirror, Hong Kong Football NFT and Dustland Runner App
Product Manager - South East Asia
The Parentinc (EX- Tickled Media) | Parenting
2019 - 2021
I've been contributed to launch the No.1 parenting mobile app in Southeast Asia, with the majority of users in Indonesia, Philippines, Singapore, Thailand, and Vietnam.
Senior Product Manager - Singapore
99.co | Proptech
2017 - 2018
I led the product design and assisted in launching real estate tools in Singapore. During that time, I focused on the monetization stream.  We achieved a 120% increase in Monthly Active Users (MAU) and 80% renewal success rate.
Co-Founder & COO
Boni Laundry | O2O service
2014 - 2017
I led the operation team including customer services,  and salespersons. Grew the team from 2 to 40 people and boosted sales by +200% and no. of orders by +250% year over year (YOY).
Product Design Manager
GoGoX (Ex-GoGoVan) | Logistic
2015 - 2016
I led the product design and assisted in launching a Logistics Enterprise in China. Developed a kiosk logistics app for IKEA in Singapore and Hong Kong and Revamped the client & driver app for five countries.
Senior Graphic Designer
Prologue Limited | Edtech
2013 - 2014
I were responsible for any kinds of creative - illustration, marketing material, brochure, booklet, video animation and website design.

Feedback from My Colleagues

From "Rapyd's senior PRoduct designer"

I had the pleasure of working with Elaine and highly recommend her as a product designer. Elaine brings a positive attitude, infectious enthusiasm, and impressive creative problem-solving skills to every project. She is a skilled designer who communicates effectively and collaborates well with others. Elaine is an excellent choice for anyone seeking a talented designer.

Dana Markovich 🇮🇱
Current Senior Product Designer @ BigID

from "MUMLI's Founder & CEO"

During that time Elaine was responsible for our UX design. She is an excellent communicator and a highly collaborative team member. Elaine especially excelled in user research and implementing her findings into practical solutions for the business. Elaine was a valuable part of our team that I could not recommend more highly.

Melanie Corlett 🇦🇺
Current Self-employed Business Advisory

From "MUMLI's engineering Lead"

Elaine is a highly skilled, very talented, process-oriented and hard-working product designer. She is also an amazing person to work with. She is a great listener, who really goes deep into the core problem before thinking about solutions.Elaine’s work is always based on research, data and facts. It’s astounding to see the amount of research she does in a short time. She is great at presenting her findings and a solution in a concise and cohesive way. What I value the most about Elaine is that - she provides honest feedback, even if it’s a hard one.

Salman Hoque 🇦🇺
Current Staff Software Engineer @ Culture Amp,
Ex Senior Engineer @ Xero

From "99.co's Cofounder & CTO"

Elaine is one of those rare individuals where innate talent, pro-activeness and rigorous work ethic combine in a single person. The result of such is given enough time, Elaine will always find a way to learn what needs to be learned, and deliver on what needs to be delivered. Elaine was personally responsible for either the improvement or launch of nine of the products we had at 99.co, including our much-lauded product Researcher. This resulted in Elaine understanding and executing on each part of the product life cycle from conception to launch to enhancement to end-of-life.

She converted her care into her product squad's enthusiasm for the roadmap ahead; you could feel it in the careful thought she put into her mentoring plans for other Product Managers, creating a more effective Product organisation; you could feel it in the ideas she proposed to improve the solidarity of the company, bringing others together both personally and professionally.

Conor McLaughlin 🇺🇸
Current CEO of Inkah

From "99.co's design lead"

Elaine is a tenacious product manager who approaches challenges with a great appreciation for teamwork, research, and data. Being a product manager with a designer background, she has proved ability to create product requirement from product value and friendly user experience perspectives. She knows how to balance UX with business objectives to achieve the optimal results and has brought a high level of insights and detail into the development process that significantly improved the overall user experience and satisfaction. I was very impressed with her ability in translating requirements into flawless PRDs.

Wendy Ng 🇸🇬
Current Principal Product Designer @ GovTech Singapore,
Ex- Sr User Experience Designer @ Indeed

From "gogox's Software Development Team Lead"

Elaine is a versatile product designer who is not only able to craft simple and intuitive user interfaces, but also to communicate effectively with product managers and developers on how her designs solve users' problems. It is a pleasure to work with Elaine knowing that she will always deliver.

Dominic Wong 🇭🇰
Current Director @ Opcode Labs
Ex - Lead Software Engineer @ Neat.hk

From "Gogox's Product manager"

Elaine creates gorgeous UI, conceptualizes UX and frequently organizes creative discussion in product team. She generates high quality and rigorous work on web/apps design in a timely manner. What impressed me the most is that she has always shown full dedication to the things she has committed to do. Elaine is a great product designer to co-work with.

Trek Lee 🇹🇼
Current Product Manager at a Stealth Startup,
Ex Senior Product Manager @ Snapask

Education

B.A. (Hon) Digital Media Broadcasting (Second Class Honours; Upper division)

2010 - 2013

When I’m not working on digital projects, I’m usually enjoying doing pottery, mentoring, rowing, self-studying VR+Unity+Metaverse, or letting my mind wander :)

Say Hello!

If you'd like to connect, feel free to reach out today.
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