Elaine Leung - Digital Product Designer, UXUI Designer

About Me

Elaine Leung | from Hong Kong 🇭🇰
(Fluent in Mandarin & English)

Hi! I’m Elaine - a digital product designer with product management experience. I believe technology has the power to enhance our lives; While design can enhance how we connect, create, and experience the world around us.

With a decade of experience in UX/UI design and product management. I've had the privilege of contributing to the success of various reputable companies, including GoGoX (Hong Kong), Neat (Acquired by Rapyd), Rapyd (Tel Aviv), 99.co (Singapore), LawAdvisor (London), The Asian Parent (S.E.A.), Mumli (Sydney), and others. These opportunities have allowed me to develop a diverse skill set and a solid track record in delivering quality design solutions.

Worked Alongside Top-Tier Unicorns and Startups

I bring a diverse set of skills that contribute to my growth as a well-rounded designer.

User Research & Synthesis

Define objectives, choose research methods and engage with users through interviews, surveys, observations, or usability tests to gather data. Translate findings into actionable insights, card sorting and sharing insights with stakeholders.

User Experience Design

Create personas and user journey maps. Design wireframes and low-fidelity prototypes Develop interactive prototypes to test the user flow and overall experience. Use the feedback from testing to refine the design

Analytics & Usability Testing

Gather data to examine how users interact with the product, including page views, click paths, time on site, and bounce rates to identify trends and pain points. Test the prototypes with users to gather feedback and identify areas for improvement.

UI design and design systems

Establish a visual style guide that includes color schemes, typography, iconography, and imagery. Create detailed UI designs that reflect the final product, incorporating the visual style and all UI elements. Use tools like Figma, or Adobe XD to simulate user interactions and transitions.

Product Management

Establish a clear product vision by gathering insights on market trends, customer needs, and competitive products. Develop a product roadmap that outlines the development timeline, key milestones, and features. Manage the end-to-end product development process.

Collaborative Teamwork

Document the design process and decisions, and communicate these to stakeholders to ensure alignment throughout the project. Work closely with business stakeholders, product managers, developers, and various functional team members.

Tools & Applications

Design

Figma

Figjam

Photoshop

Illustrator

After Effect

Research

UserTesting

maze

Typeform

Miro

Zoom

Analytics

Firebase

Mixpanel

Hotjar

Google Analytics

Management

Jira

Asana

Monday.com

Trello

Slack

A few of my selected projects and showcases

Product Design

Real Estate Data Visualisation Tool

By streamline the existing tools into one presentation tool

From "Rapyd's senior PRoduct designer"

I had the pleasure of working with Elaine and highly recommend her as a product designer. Elaine brings a positive attitude, infectious enthusiasm, and impressive creative problem-solving skills to every project. She is a skilled designer who communicates effectively and collaborates well with others. Elaine is an excellent choice for anyone seeking a talented designer.

Dana Markovich 🇮🇱

Prev. Senior Product Designer @ Rapyd
Current Senior Product Designer @ BigID

Elaine is a highly skilled, very talented, process-oriented and hard-working product designer. She is also an amazing person to work with. She is a great listener, who really goes deep into the core problem before thinking about solutions.Elaine’s work is always based on research, data and facts. It’s astounding to see the amount of research she does in a short time. She is great at presenting her findings and a solution in a concise and cohesive way. What I value the most about Elaine is that - she provides honest feedback, even if it’s a hard one.

Elaine is one of those rare individuals where innate talent, pro-activeness and rigorous work ethic combine in a single person. The result of such is given enough time, Elaine will always find a way to learn what needs to be learned, and deliver on what needs to be delivered. Elaine was personally responsible for either the improvement or launch of nine of the products we had at 99.co, including our much-lauded product Researcher. This resulted in Elaine understanding and executing on each part of the product life cycle from conception to launch to enhancement to end-of-life. She converted her care into her product squad's enthusiasm for the roadmap ahead; you could feel it in the careful thought she put into her mentoring plans for other Product Managers, creating a more effective Product organisation; you could feel it in the ideas she proposed to improve the solidarity of the company, bringing others together both personally and professionally.

Elaine is a tenacious product manager who approaches challenges with a great appreciation for teamwork, research, and data. Being a product manager with a designer background, she has proved ability to create product requirement from product value and friendly user experience perspectives. She knows how to balance UX with business objectives to achieve the optimal results and has brought a high level of insights and detail into the development process that significantly improved the overall user experience and satisfaction. I was very impressed with her ability in translating requirements into flawless PRDs.

When I’m not working on digital projects, I’m usually enjoying doing pottery, mentoring, rowing, self-studying VR+Unity+Metaverse, or letting my mind wander :)